Take Your Social Media Further

If you are utilizing social media in your marketing efforts, you’re probably already linking to your profiles and pages on your website. Have you ever wondered how many people are adding you from that? There’s a good chance it’s less than 10%. How are you being found outside of that? By utilizing different Pay Per Click marketing channels, such as Facebook and Instagram ads, you can move forward with strategies that help you get discovered by your target demographic without them even searching for you. Having the right ad or promoted post or picture showing up on their timeline can capture their attention and bring them to your profile or page. The best part, you can save some money by focusing your marketing on people that do not already like your page, so you aren’t paying for that returning client or customer that’s already followed you.

Since social media platforms already collect a variety of information on their users, even if you can’t see it, it allows you to really hone your marketing to your perfect demographic. With options ranging from the normal age, location and gender, you can also target income level, employment (either by industry or specific employers), people who have kids, specific hobbies and more. The best part, on average cost per click or action from a Facebook ad costs less than what you pay with Search Engine Advertising (PPC) campaigns. This gives you a way to save money while focusing on getting in front of the right people.

From Ad to Interactive

Want to go beyond? Why not go INTERACTIVE! Imagine clicking an ad or visiting a page any time, day or night, and being able to have a conversation to get more information. Imagine using that information to create leads or even instant sales. Thanks to the development and advancements in AI and chatbots, this dream can be your reality. Go from a click to a conversation that you can automate or even take over when it reaches a certain stage or allow the visitor to request a live person when they need it.

Over the past several month’s we have worked with several companies to test lead generation using Chatbot Marketing and have shown the ability to create low cost leads that are focused to so many demographic factors compared to using funnels and search engine advertising. In fact, using this method we have seen a 22-40% conversion rate from ad click to lead generation with a lower per click cost.

You’re Already Connected

In addition, utilizing ChatBot Marketing, you’ve opened a line of communication with the person already. If you’ve worked leads before, you’ve probably had to deal with calling and not getting an answer, wrong numbers, emails left unread or not responded to. While it can be a fresh lead, making contact can sometime prove difficult. Now you’ve got the advantage of already being in contact with them right from the beginning. Tried to call and it’s a wrong number, no problem! Just message them back right and have a real time conversation, something you could never do with email follow ups. When a person interacts with your ChatBot, they’re opening the door to a whole new way to get in touch with them.

Save the Day with ChatBot Marketing

Ever wondered how many “lost leads” are out there? We’re talking about people who started to fill out your form but didn’t submit, who used fake email addresses and phone numbers or clicked an offer button and then just dropped off. While there’s no real estimate on the averages for such a statistic, we all know it happens. Thanks to ChatBot Marketing, those things don’t have to kill the process anymore. Imagine being able to follow up with someone who showed interest in real time but stopped short of providing their phone or email or who starts setting an appointment but stops short of picking the date and time. You have access to the entire conversation they’re having with the ChatBot and can use this to step in, even after they drop off, to close them.

What Can ChatBot Marketing Do For You?

Every business and industry are different. We will work with you to discuss your business goals and focus, whether it’s brand exposure, lead generation or direct sales, and create a strategy on how ChatBot Marketing can benefit your business and increase sales and revenue. We even offer access to sales training to help your company integrate this marketing channel effectively.

Just existing on Social Media isn’t enough, if you aren’t engaging your followers then you’re leaving money on the table. Maintaining regular posts and replies is just the first step. With many Social Media platforms offering direct interaction through messaging platforms, you need to be available and responding to users there as well. More importantly, outlets like Facebook provide users the ability to recommend or not recommend a business and to provide ratings and reviews on them. Whether the interaction is positive or negative, many businesses leave these in place without responding, making it appear as they are not “active” and not utilizing the opportunity to thank those leaving good review and provide customer service for those that have had a negative experience.

The issue with fully utilizing Social Media is that for many businesses, it’s a time consuming process that takes away from focus on what they actually do. That’s where Silversky Enterprises steps in to help. We can create content and schedule out posts, videos, shares and more to keep your Social Media profiles active while engaging your followers in order to inform and entertain while creating strong calls to action. Our goal is to create a strategy and schedule that promotes the most relevant offerings to your followers while creating an environment that will make them want to check back again and again to see what you’re up to.

Whether you need us for a month to help get the word out on an upcoming event, product launch or major announcement; or are looking for a longer term engagement strategy, we can craft a strategy and content to help you achieve results.